The system had a pretty sweet futuristic light gun, known as the “NES Zapper“, (Take that, “Duck Hunt“!) and R.O.B., the “Robotic Operating Buddy”, who seemed cool but only played two games. It was really the consumer response, they made the NES succeed. Nintendo’s surveys of people who bought the system in the New York City Area in 1985 indicated that more than 90% of those who bought the NES would recommend it to friends and family. One year after the NES debuted, Nintendo sold over 1.8 million units. By 1989, Nintendo had a 75-80% share of the 3.4 billion dollar U.S. video game market. It was clear that the U.S. gaming industry had returned, and Nintendo was Player One. Thanks, Thought Bubble! Nintendo’s real success, though, was its ability to play keno games canada and create a culture around itself and its games. The first thing they did was to ensure they wouldn’t make the mistakes of the past.
Atari suffered because they didn’t monitor third-party developers, some of which made terrible, rushed games that flooded the market. That’s one of the reasons why we had the crash. So Nintendo tightly controlled the games that appeared on its system with the official “Seal of Quality“. These golden seals told players that they held a quality product. Nintendo wouldn’t let Third Party developers make NES games unless they agreed to a contract to make games only for Nintendo for two years and to only make five games a year for the system. These were seen as quality controls. They enforced this with a special computer chip called the “10NES” that controlled what games would work on the system. Though, later, developers got around them. This allowed for quality games that created loyalty in the fanbase. Players trusted that Nintendo games would be fun, look great and would actually work. … with some exceptions… LJN… Nintendo also encouraged the loyalty of its customers by creating the “Nintendo Fun Club“, which sent users a newsletter with gameplay tips and news about popular and upcoming games.
The newsletter was a success. With subscriptions nearing 600,000 by the end of 1987. They replaced this newsletter with “Nintendo Power” magazine in 1988. In Nintendo Power, you could write letters to the editor, enter contests, get exclusive merch and comics, get advice from gameplay counsellors… This helped create a special Nintendo community for players to exist. And the crucial element of Nintendo’s success was the quality of its games. Advanced technology allowed for more detailed graphics and sound, and longer and more complex games. Games like “Super Mario Bros.”, “Legend of Zelda”, “Kid Icarus” and “Metroid” captivated players and gave them hours of gameplay. Characters like “Q*bert” and “Pac-Man” were cute, but they didn’t have a lot of back story. Mario and Luigi, from “Super Mario Bros.”, were plumbers running around the Mushroom Kingdom trying to save Princess Peach, or “Princess Toadstool” back then, from Bowser, King of the Koopas. Okay, it’s not like it’s Les Misérables or anything, but it was something for players to get attached to and connect with.